Do I still need to pay for users that don't see any Flook widgets?

Flook pricing is based on Monthly Active Users (MAUs), not the number of widgets shown. This means that if a logged in user navigates to a page where Flook is installed, they will be counted toward your plan’s MAU total, regardless of whether they’ve seen a specific widget.

While we don’t have user targeting features just yet, this capability will be available in the future to help you refine who sees your content, based on key user properties and events. MAU-based pricing gives you the flexibility to focus on creating high-quality content while ensuring that it reaches the right audience when targeting becomes available.