How do you calculate MAU?

MAU stands for Monthly Active User.

In Flook, a MAU is a unique user who loads a page where the Flook script is installed at least once during a calendar month.

When Flook is installed on your website using the provided JavaScript code, it tracks users based on a unique user identifier (ID) that you pass to the system. 

Each time this unique ID is detected by the Flook backend during a given calendar month, that user is counted as an active user for that month. If the same user visits multiple times within a month, they are still counted as a single MAU.

For websites where Flook is used publicly, such as on a page without logged-in users, the system can either track users anonymously or by using a randomly generated UUID for each visitor. However, using random UUIDs or anonymous tracking can significantly inflate your MAU count, which is why we recommend not using Flook in this way on public sites. Each new anonymous visitor will be treated as a separate user, even if it’s the same individual across multiple sessions, leading to a potentially inaccurate, and very high, MAU count (traffic dependant).

MAU is used for analytics and billing. It is not affected by how many widgets or tours a user sees.